R21: Awareness Becomes Performance
Road cycling is one of the most fascinating sports in the world.
It is also one of the most exposed.
Every ride takes place in an environment shared with cars, motorcycles, pedestrians, and unpredictable situations.
For this reason, safety cannot be considered a topic separate from performance.
This reflection is what led to the creation of R21.
A project developed by Rizoma to explore a new form of awareness on the bike through optical technology capable of providing rear vision without compromising aerodynamics, weight, or ride quality.
An approach that has gained the support of two organizations deeply committed to the growth and protection of the Italian cycling community: the Federazione Ciclistica Italiana AND Zerosbatti.
Both have chosen to promote the adoption of R21 through a dedicated agreement for their members and affiliates, offering a 15% discount on the product.
A decision that goes beyond a simple financial benefit.
For years, the Federazione Ciclistica Italiana AND Zerosbatti have worked to build a more conscious road culture, helping protect cyclists and promote safer behavior. Their decision to support R21 stems from the belief that safety and performance are not opposing concepts. Quite the opposite.
An athlete who better understands what is happening around them is a more aware athlete, more confident, and freer to focus on performance.
For years, cycling has accepted the idea that looking behind is a distraction.
Today, thanks to advances in design and optical engineering, it may become an integral part of the riding experience.
Not to change cycling.
But to help it evolve.
R21 – JUST TRUST YOUR EYES.
EVERY ANSWER, ONE MORE DETAIL.
